Taking an existing idea, I adapted it to target an Indian audience. I designed a vernacular identity to fit in with the hard working ethic that the idea involves and prepared a style guide to visualise all my ideas for the campaign.

The idea of Orange Rockcorps in UK involved giving four hours of your time and in return getting one ticket to a gig with big headlining DJ's and artists.

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OM Youth consist of 23 young volunteers who unite their community by organising social, sporting, educational and religious events for all audiences.

I suggested ideas from strategy to design which are presented in A5 booklets, encouraging OM Youth to re-structure themselves in the near future by using the ideas that I have proposed with specific focus on their website.

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I was asked to create an archive of examples of ideas, services and innovations that could be imported or exported between countries.

To log a record of these ideas, I designed a blog where I could analyse the ideas and express my thoughts about them.

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A new identity for a fairtrade chocolate company based in Australia. I designed a proprietary design so that it differentiates from other chocolate brands and gives it an unique look and feel.

This clean, contemporary and elegant design reaches its sophisticated 21-28 year old female target audience.

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Current TV is an interactive cable channel where their viewers can send in any of their videos stories online so that it can be aired onto their channel.

I designed a playful yet informative direct mailer using their colour palette to maintain a consistant identity. This hands-on mailer automatically interacts with the audience which was a key element of the brief.

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Whilst on my year out working in the design and advertising industry, I worked at a brand experience agency called pd3 in London, UK.

I was heavily involved in their design roster and completed numerous live briefs. I documented these projects in a book which features designs and visuals as well as photos of the live activity that took place during my intern at pd3.

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Ruby's is a Masala Mix blended using the finest Indian spices. When added to a simple curry base of onions and tomatoes, it transforms it into the traditional taste of an authentic Indian curry.

This newly formed brand needed an identity and packaging for in-store use. The client specified she wanted a vibrant execution with a modern twist to the Indian background of the product.

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A report that I designed whilst on my Year out working in the design and advertising industry during June 2008-September 2009.

I considered all aspects of this project from photography, layout design, binding, packaging and print.

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An iPhone app that searches for free parking spaces nearby your current location.

As well as designing the identity and the elements for this app, I also thought of the whole concept.

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A selection of various music related projects that I have been involved with from full artwork to photography and art direction.

I've designed the identity for Colourful State Records, a record label specializing in Grime music in the UK as well as vinyl designs and CD covers.

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I was asked to design pictograms to visualise my 24 hours on Christmas day. Having been inspired by Roger Hubner and Rayan Abdullah's book 'Pictograms, Icons & Signs' I consistently adhered to design simple yet informative pictograms and icons.

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Having been inspired by vector art by Julian Opie, Jasper Goodall and Vault 49, I created a selection of portraits.

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